AMERICAS GREAT RESORTS LUXURY TRAVELER EMAIL MARKETING PROGRAM
AUDIENCE: 3 million double opted-in membership of exclusive, high income, frequent luxury travelers.
AUDIENCE RETENTION/LOYALTY: Loyal and responsive membership with high retention and response rates, based on promise to deliver only personally relevant, high value, quality, luxury travel promotion offers.
PERFORMANCE: Generate new bookings by "pin-pointing" highest potential prospects and employing comprehensive AGR targeting criteria/filters including past travel history.
DESTINATION MARKETING: CO-OP CVB/Destination partnerships models available which builds destination brand and partner value.
MEETINGS MARKETING: B2B/Decision Maker programs available for group meeting planners and "C" level executive targeting.
CONSUMER AUDIENCE PROFILE
Income (Minimum HHI $100,000+, Average $270,000), Net worth averages $3.3 million+, Home value, geography (city, state, zip), families with kids at home, married no kids