For more than 28 years, Americas Great Resorts has been building an opt-in email customer membership of frequent High Income travelers interested in receiving relevant emails from luxury hospitality companies and upscale destinations. One hundred percent opted-in, this customer program now reaches more than three and half million frequent travelers nationally with average annual HHIs of $270,000.
AGR's Customer base has gotten outstanding results for clients such as: Ritz Carlton, Fairmont Hotels, Pebble Beach Resorts, Sea Island Resort, Hyatt Hotels, Belmond Hotels, Vail Resorts, Marriott Resorts, Starwood Hotels & Resorts, Four Seasons Resorts, and Tourism Mont-Tremblant with great success. AGR delivers excellent new customer ROI by regularly achieving conversions of at least 10 to 1.
On average our CPM for eMails runs around $96 per thousand, but we also regularly achieve at least a 10 to 1 ROI on each campaign we deploy.
- Targeting: With your input we compile an audience target profile of the customer you believe represents the best prospects for your property. From our customer base we will use our ability to filter our customers by specific demographic and travel preference filters to arrive at the right audience target.
- Market Selection: While in the past most companies target specific cities or states, we believe to truly realize the best results we should use your "Best Performing" zip code market data weighted by total revenue/room nights to reflect where your business is really coming from certain times of the year thereby allowing us to integrated our best target audience with your best performing zip markets top achieve better results.
- Distribution Strategy: Once a budget is arrived at we then write an algorithm to determine how many eMails to deploy to each of the targeted zip codes.
- Attribution Measurement: with most of our clients we run an attribution report which measures the eMail customers that we deployed the eMail to against the new customers that have booked. (We would also, if allowed, want to run a suppression file against the deployment file before it goes out to exclude any customers that are already in your customer base so that 100% of our campaign would be going to new customer prospects.)