Integrated Data Strategy

High-Income High Net Worth Customer Base

Americas Great Resorts leads a hospitality initiative to focus on data analytics as a foundation for making more successful marketing decisions and strategies. Here is our process for targeting, distribution strategy, and measuring success:

Background on Property to Better Understand Property Challenges & opportunities

Request “Best Performing” weighted (by revenue, room nights, etc.) ZIP Code market data from clients to establish key focus markets.
Compile an audience target profile of the customer representing the best prospects for the property and integrate with best-performing ZIP Code market data.

Background on Property to Better Understand Property Challenges & opportunities

Request “Best Performing” weighted (by revenue, room nights, etc.) ZIP Code market data from clients to establish key focus markets.
Compile an audience target profile of the customer representing the best prospects for the property and integrate with best-performing ZIP Code market data.

Integrating Enhanced Client Data with AGR Customer Data

Overlay AGR customer target data for each property to determine:
How many AGR customers come from the “key” ZIP Code markets
Selective customer targeted preferences (i.e., couples, families, golf, spa)

Start with AGR’s 4 million opted-in high-income frequent-traveler customer-base as potential new customers
AGR then runs a count of how many AGR customers meet all the selective targeting criteria for that campaign and shares count and costs with the client.
First, the client provides the desired budget level for the email campaign. And then, AGR uses ZIP Code ranking to create a formula to determine how many emails we deploy to each ZIP Code.
With most clients, we create an attribution report after the campaign to measure the email customers who received the email against the booked customers. This ideally includes the suppression of the client customer file against the deployment file to exclude any customers already part of the customer base.

Download Our Integrated Data Targeting Presentation

Smiling Woman

TARGETING CRITERIA

Extensive Filter Options For Perfect Audience Targeting

Filters

HHI (100% of our customer base has an HHI of $100k+. We can isolate customers with HHI as high as $1 million).
Age
Gender
Families w/ Kids
Own Home
Net worth
Couples, no kids

Abstract Social Network

Lifestyle

Golf
Spa
Skiing
Gambling
Outdoor Adventure & Sports
Investing
Cruising
Dining
Wine
‘C’ Level Executives

We also can access data on customers’ previous visit history for destinations with fly-in capabilities (airports that we track).

You can sort the Corporate Meeting Planners list by location and size of the company.

The data comes in before the emails go out. Call us to talk about a campaign for your resort.